What is SEO? Why is it so important?

Simply put, search engine optimization, or SEO, is a set of search engine rules that, when followed or applied, make search engines find the website important to the search engine and bank it. In today's world of competition, it's nearly not possible to urge guests or traffic from search engines while not SEO. Search engines do not usually rank any website except SEO.

Search engines are created primarily to provide users with accurate search information, and SEO uses that information in search engines. Through SEO we can understand what information users are looking for in search engines, what kind of problems they want to solve, what kind of words or keywords they're exploiting, and what reasonable content they require.


History of SEO:

What we now know or understand as SEO is the result of many changes and additions, which we basically see in the Google search engine. The first webpage was created by Tim Barnes Lee on August 6, 1991, and a few years later, in 1996, the first official SEO journey was launched, but since 2001, the necessity of SEO has run to grow. Jerry Young and David Philae founded Yahoo Search Engine in January 1994. Together with that, they made the Yahoo directory.

Google was based on Gregorian calendar month four, 1996, by Larry Page and Sergey Brin. Google is currently one of the leading search engines in the world. More than 90% of Google's Mate searches on the Internet contain data and even their most popular products and services.

In 1997, Geto.com launched Sponsor Link and Paid Search. Where there is a need to pay to be first in the organic results. Geto worked primarily on the support of the Yahoo search engine. Since then, various algorithms have been updated in search engines. Google is presently the simplest and most quality computer program in terms of competition.


Search Engine Basic:

A search engine is basically an answering machine. These refine/insert countless content from the web. And again, this may mean that you simply have to be compelled to pay for these processes. Finds the correct information according to the user's search and presents it to the user. And the search engine does work with as much information as is available on the internet. (Web pages, images, videos, PDFs, etc.) through crawling and indexing. The information that is most useful for the user is banking.


SEO


Which search results are organic?

It has already been said that organic search results come to the search engine results page not only through paid or advertisement but also through SEO. Organic results are displayed in SERPS with 10 blue links and above, and below and side results are given ad labels. So that the paid and organic results on one page can be easily confused. The kind of program results page we tend to see these days isn't what it is accustomed to being. Programm results in pages area unit currently referred to as SERPs and area unit currently abundant richer in organic results still as advertising.


SERP's organic results feature such as:

Feature sipet.

Answer box.

People lazy ask/search box/suggestion.

Image Caramel.

Video Carriage.

News etc.


For example: if you search for 'Dhaka Weather' you will see an image of the weather forecast for Dhaka instead of a corner link. And if you search for 'Hot Pizza', you will find some local pizza locations on Google Maps, some links, and carousels that are only in Dhaka city.

One thing to keep in mind is that search engines are a source of income. Only comes from advertisements. They aim. Users search for accurate information so that users are in the SERPS.

Some options of SERPs are organic and may be influenced by SEO. Advertising has no effect on SEO. There are features that do not affect either organic or advertising. For example search results from sites like Wikipedia, IMDB, WebMD, etc.


Why SEO is needed or important?

Through SEO practice/application, the quality of the website and the user is increased, as well as the branding of the company through organic results on the search engine results page.

Although there are paid advertising, social media, and other online platforms to generate traffic/users to the website. Even then most users return to the website from search engines. Five thousand different digital features and trustworthiness on its results page. Shows informative answers, which generate more kick than paid advertising. For example, in the United States alone, only 2.6% of all clicks come from paid advertising or paid advertising.

SEO is the only online marketing channel were properly set up work can generate revenue over time or generate revenue. If you'll offer informative and easy content on the positioning and it ranks within the right keywords in search engines. However, users can still return to your website from search engines.

However, users can still come back to your website from search engines. What you do not get is disburse tons of cash on paid advertising.

Although search engines are currently very smart, still need your help to show the right search content. By optimizing, your site will provide informative and user-friendly content to search engines, so that the content of your site can show up on search engine results pages by indexing and ranking in search engines.


White Hat vs. Black Hat SEO:

‘White Hat SEO’ refers to all the SEO strategies, best practices, and strategies that are followed by all the search engine guidelines. Its main focus is mainly on the users. "Black hat SEO" refers to the tactics and strategies that are used to defraud search engines through spamming. In a very short time, a website can be shown in the search engine rankings.

But as a result, search engines will penalize or deindex the location. Search engines do not follow guidelines in Black Hat SEO.

It is not possible to succeed in any online business through a penalized website. One of the reasons for getting a search engine penalty is SEO professionals, making a mistake in choosing the agency, and not following the car engine guidelines.


Google Webmaster Guidelines:

Basic Principles: produce sites for users or users, not for search engines. Never cheat with the user. Don't try to rank in search engines by following different types of spam methods by breaking search engine guidelines. You always create content for users. Ask yourself, will your content benefit the user? Is your content important without search engines?


What not to do:

* Create automatically generated content.

* Abuse of links.

* Copy the content and use it.

* Coking or showing one type of content to the search engine and another type of content to the user.

* Using hidden text or links.

* Derway Pages - Creating pages for specific searches, to rank and get visitors from the search.


Bing Webmaster Guidelines:

Basic Principles: 

Creating clear, deep, engaging, and easily accessible content. Clear pager titles and match the content. The link is viewed by Bing as a search engine rank popularity and rewards for the original link. Social media activity and social shares are counted as positive signals and help to get organic rank. The page speed of the location is a vital issue that helps in increasing the user expertise and gaining rank. Use of ALT Tag to assist Bing search engines to perceive images and content.


What not to do:

Pages that have a lot of ad and affiliate links are redirected to other corners of the website and for those that do not have a ranking in the corner, the normal link building can not be done.

Who is abusing the link, buying the link, using the link scheme? As a result, the website is de-indexed. Create URLs using specific keywords, no parameters, and no duplicate content. Maximize URLs with specific keywords, use more keywords, and don't use numbers anywhere.


Use JavaScript / Fash / Silverlight content in the purchase link. Use of duplicate content. Keyword stuffing. Coking shows one type of content to the search engine and another type of content to the user. The website with users in mind.

It is not possible for SEO to get ranked through shortcut methods without buying search engine guides. If you create user-friendly content and sites and if it meets the needs of the users, then your site will be ranked in the search engines in a short period of time.


For instance, the user searches the computer program for his wants and clicks on the desired result.  And if you would like to stay your web site in such results, users should confine mind. For example, if you visit a restaurant site in Kona, you need to keep in mind which keywords the user can search for and what kind of information they want so that the user can find your site by searching with restaurant-related keywords and get the right information.

With SEO, you can find out what keywords are being searched for and where you need to give content on the site.